These days we live in an age of low inflation and low interest rates. In fact you have to go back generations to find a time when interest rates were as low as they have been in recent years. And in an era of low interest rates, it's all the more important that investors squeeze out the best returns. Most investors have this nagging doubt that they could be getting a better return on their savings and investments. And with some justification: the simple truth is that most savers and investors aren't getting the best rate they can.
Of course, risk comes into the equation as well and getting the right balance between risk and return is the key to successful investment. In particular getting the right balance between equities and property on the one hand and between fixed interest and cash on the other.
It's critical to have a strategy - not just a collection of uncoordinated plans or investments. A proper strategy - with all elements pulling in the same direction- lets you approach your financial future in an organised way.
A balanced portfolio is the answer. A balanced portfolio will mix cash reserves with other investments- some calculated to minimise risk, others to maximise growth or income. The balance depends on you and we understand that the right balance for one person could be totally wrong for somebody else. It all depends on your individual circumstances.
Which is why we will take the trouble to understand you as person and your individual situation before giving you advice. We will be totally independent, with not ties to financial institutions, giving you the best of all possible advice.
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What you will end up with is a coherent financial plan tailored entirely to your individual circumstances.
Time to act? Call 01225 475700 or drop into Bath & City Financial at 3 Wood Street to fix an appointment.
It's what we're here for- straightforward help in a complicated world.
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Bath & City Financial Ltd is an appointed representative of City Financial Planning Ltd, which is authorised and regulated by the Financial Services Authority. City Financial Planning Ltd is entered on the FSA register (www.fsa.gov.uk/register) under reference 440633.